The famous quote by Gordon Gekko, the character in the 1987 movie Wall Street is “You win a few; you lose a few; but you keep on fighting. And if you need a friend, get a dog……….
He was aiming it at a young naïve money trader played by a young Charlie Sheen. Nice bloke, bit quiet, whatever happened to him ?
He really could have said it to any sales person though and he would have been right ….but for the wrong reasons.
You need a dog not because he/she is the only creature in your world that will actually be friendly to you but because our dogs assess us in a completely different way to our managers, colleagues, business leaders etc
Let’s assume that you are smart enough to have decided 2.5 years ago to acquire a beautiful and loving Mini-Fox Terrier called Jack (for instance).
Your dog lives in a world bereft of KPI’s, profit and loss, cost per thousand and post-campaign analysis.
…………Jack (or Rover, Fifi, Scamp……..) just wants a world where he has a roof over his head, a basket to sleep in and as many chicken necks and dog biscuits as you can throw at him.
Your dog cares not for year on year revenue performance, quarterly reviews, slashed rate cards, declining circulations, distress selling and falling price points.
…………Jack cares about being cuddled a lot, getting a bath once a week (ish) and having you throw a ball around the garden with them.
Your dog never looks at you and sees an underperforming drag on company resources, who is clearly coasting along on past glories, desperately hoping for a rising market to cover your (not mine, your….let’s be clear on that) lame sales performance.
…………Jack sees a wonderful, trustworthy, loyal and caring individual, without whom their life would be empty and miserable.
Now I just have to train Jack to see a stunningly handsome business superstar and I have cracked it !